Content Marketing

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Creating Powerful + Impactful Stories
That Move People to Action.

For businesses of all types, Focal Point delivers strategic marketing services such as Branding, Websites, Content Marketing, Social Media Creation and Distribution, Graphics, Photography, Videography and Live Events that inspire people to engage and participate with you, your brand and your company.

How, you ask? The approach is simple. We make it all about the audience, their wants, needs, desires and demands.

It all starts with what we like to call the discovery phase, where we become a part of your internal marketing and executive team and get to know your business/organization, its products/services and most importantly, your customers, inside and out. It only takes an hour or two, but by the time we are done, we know all we need to know to drive results and help you deliver upon your goals.

After the Discovery Phase is complete, we design a custom story board marketing strategy designed to target your highest and best potential customers, touch them in meaningful ways and inspire them to engage. This isn’t just any marketing strategy, its one that is laser focused, measurable and aimed at increasing your conversion, revenue and your bottom line.

Once the proposed strategy is approved by your team, it’s all about developing and driving content. In the 21st Century content is all about communicating powerful and impactful messages that move people. Now, more than ever before, content that is driven to us determines what we see, what we engage with and what we buy. Content we have produced that has led to incredible results, includes:

• Stunning Graphics
• Moving Copy
• Editing and proofreading
• Social media campaigns and projects
• Paid digital and social media-based advertising
• Blog writing
• Press-releases
• Website content and development
• Search engine-friendly content
• Keyword-related content
• Photography, including headshots, action shots, interior and exterior photos
• Videography, including highlights, awards, corporate messaging, and testimonials
• Philanthropic efforts including capital and pledge campaigns

Let us help you connect, engage, and convert.
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Useful Content Marketing Tips

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