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Event Marketing

Effortless, Seamless and Inspiring Events

Planning, Design, Management, Social Media Marketing, SocialCasting, Live Streaming & Fundraising

With a nationally sought-after events team, Focal Point offers its clients the following services for effortless, seamless, and extremely effective and inspiring events:

Planning, Design & Event Management
Each event we plan is unique, so we work diligently to customize the process of planning and execution based on your event and most importantly, your goals. We’ve cultivated deep and time-tested relationships with local, regional and national vendors from rentals and AV to entertainment and venues that can elevate your event to the next level.

Event SocialCasting
Our exclusive event SocialCasting combines traditional media content, social networking, and interactive participation to create a unique experience for attendees of your event, their networks and your target audience/customers. Why only have your message, videos, speeches and other important content you create for these memorable events only shared and available with the people that can attend when you can share it with the world instead? We make that possible and typically create reach in the millions.

Event Promotion
Focal Point also offers event promotion to drive attendance and engagement. After years of experience in the field, we help our clients exponentially increase the exposure of their event through digital engagement, including targeting audiences with compelling social posts and creative and provocative paid ads. The words “We are sold out” are common with our customers.

Event Live Streaming
Our team offers an array of event livestreaming services, including Facebook Live, Facebook and Instagram Stories takeover and Snapchat takeover which are other meaningful ways to communicate with the world all of the good things you are involved in and celebrating.

Event Consulting
In addition to traditional event planning and management, we also offer customizable event consulting to fit whatever need your organization might have. For us, its all about the customer and whatever you need, we will deliver.

Fundraising
We create compelling and engaging campaigns that help you accomplish your fundraising goals. Whether it’s a pledge drive, an annual campaign or a capital campaign, we are your digital fundraising resource.


Meet Our Director of Events

Erin was born and raised in Akron, Ohio and has been in the hospitality and event business for over 22 years. Erin has a wide portfolio including caterers, florists, bakeries, venues and event staff to make every event special. Erin has enjoyed working as the Event Planner for both large and small events. Events include various weddings, anniversary & birthday parties, fundraisers & conferences. Some of her favorite events she has worked on are The Boys & Girls Clubs of the Western Reserve Signature Aspire! fundraiser and the Reimagining the Civic Commons Akron Studio, national initiative, being supported by The JPB Foundation, the John S. and James L. Knight Foundation, The Kresge Foundation, The Rockefeller Foundation, and local funders.

In her spare time, Erin enjoys supporting local charities. Erin previously sat on the Board of Directors for Torchbearers Akron and was a member from 2012-2017. Other Boards she has been a part of are The Salvation Army Advisory Board, Child Guidance & Family Solutions and Downtown Akron Partnership Emerging Leaders. Working and helping nonprofits such as Summa Foundation, The Blick Center, Child Guidance & Family Solutions, Victims Assistance, Akron Rotary Camp, Ronald McDonald House, March of Dimes and Habitat for Humanity has been a highlight in her career. When she heard the story of a man paralyzed from the waist down as a result of Hurricane Katrina, it prompted Erin to start a fundraiser to assist this man, and with great publicity and generous donors, she raised over $20,000.

In 2014, Erin was the recipient of the Greater Akron 30 for the Future Award which recognizes trendsetters in their industries who make an impact on the region through dynamic leadership. The following year, she received the Woman of the Year Award for Inspiration from The Summit County Historical Society and was named one of the 16 Game Changers in Greater Akron in the 2015-2016 issue of Spirit of Philanthropy Magazine. Last year, she was presented with the Woman of Professional Excellence Award by Women’s Network of Northeast Ohio and Western Reserve Hospital. She was also one of 34 people named in the Northeast Ohio Smart Business Magazine’s “Who to Watch”, which highlights strong leaders in the community.

Get in touch with Erin today by calling (330) 247-2447 x102 or shoot her an email at [email protected].

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