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Elizabeth Scozzaro

Elizabeth Scozzaro

Content Marketing Specialist

Elizabeth Scozzaro has a wide range of experience in the development of product sales channels utilizing digital and social media. As a member of Focal Point, she is able to do what she loves every day; plan, organize, and design creative marketing content.

Elizabeth graduated from Baldwin Wallace University with a degree in Marketing & Business Administration. She fell in love with the marketing industry while participating in the Digital Marketing Clinic in college and worked with a team to design a social media strategy for a local animal hospital.

“I am driven to help organizations succeed because of the great work they do for the community. Finding the “why” in what I do is the reason I am enthusiastic to work hard and learn new things.”

Elizabeth enjoys coffee breaks, music, weekend road trips, Orange Theory, and eating homemade Italian food on Sunday nights.

“If you are interested in something, no matter what it is, go at it at full speed ahead. Embrace it with both arms, hug it, love it and above all become passionate about it. Lukewarm is no good.” ~Roald Dahl

Contact Elizabeth: elizabeth@fclpnt.com(330) 247-2447 x103

Q & A Session with Elizabeth Scozzaro

What are you passionate about?

Having a strong work ethic, social justice, the arts, overall heart health, supporting the community. I am passionate about supporting my family.

What do you do when you are not at work?

Spend time with my family, watch Game of Thrones, concerts with my friends, shopping with my mom, take naps and hug my dog.

Why do you love what you do?

I love what I do because I believe supporting the community is so important. I like developing communities among social followers and creating valuable content to share with those people. It is a way to bring people together and make a difference at the same time… and that is so important.

Why did you get into social media?

Baldwin Wallace started a new program called Digital Marketing Clinic when I was a senior. I am so thankful that they started it when I was still a student because it truly changed my life. The advisor, Shaun Kanary, is someone that I will always look up to. He was always excited about the industry. We marketed for a small animal hospital in Berea. We made content calendars and wrote blogs. It made me realize how fun, yet strategic, social media can be.

What problems do you enjoy solving?

My parents are both psychologists, so they’ve given me wonderful advice throughout my whole life. I am happy to help my friends when they have an issue that needs solved because I am able to use what I have learned from my parents to help them. (Sometimes I tell my parents what my friends are going through and just rely the advice like it came from me). I am happy to give advice and lend a hand if needed, not only to friends, but coworkers and other people as well! Also, I am able to help people with technology issues.. like setting up wifi or how to post something on Facebook from their phones. I am glad that I am able to help them with something that may be simple to me but is difficult for them.

What gets you energized?

Being around people gets me energized. I like to see other people around me smile and laugh and have fun. I like listening to music and having dance parties.

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